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  • L+A principle: attraction not sales pitch / marketing
    • what is L+A?
  • Technologically attractive/up-to-date 
  • Determine web layout style - via pages or on the same page vertically?
  • “cleanliness” is part of attractiveness – we looked at models that distinguished sections of a page by unobtrusive changes in background color & nothing else
    • Example of attractive and vertical = Confluence website https://www.atlassian.com/software/confluence or others... list___ 
    • Example of attractive and horizontal (meaning multiple pages) = 
    • Less is more, lead with just enough to pique interest - too much is a turn-off at the start, people move on from new things quickly
  • TSSG.TECH is a non-secure HTTP site, and we do NOT need it to move into being a secure site.
    • this issue came up because someone could not connect to the web site - the note in the address bar was a red lock and "this is not a secure site" - he had an app loaded that blocked any sites that were not secure
  • add mouse-hover aids, at the least alt strings (use them to differentiate the links that look similar?)
  • we DO NOT want to mention LinkedIn until the admin of that is resolved

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